“Burberry staged a “Tweetwalk” earlier this week during which the London-based fashion house premiered every look on Twitter moments before the models hit the runway.
Not surprisingly, the initiative generated a huge amount of interest on Twitter — so much so that both “#Burberry” and “Christopher Bailey” trended worldwide on the platform. Conversation about the brand peaked shortly after the show began at 4 p.m. ET, hitting number two on global trending charts and breaking Burberry’s personal mentions-per-minute record.”
(via: ideasareawesome (via: Mashable) )
